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~person:"Melewar, T. C."
~person:"Money, Kevin"
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Corporate reputation
47
Firmenimage
47
Public relations
21
Öffentlichkeitsarbeit
21
Corporate culture
17
Unternehmenskultur
17
Brand management
16
Markenführung
16
Reputation
11
Brand architecture
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenarchitektur
9
Brand image
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Markenimage
8
Corporate image
6
Stakeholder
6
Corporate identity
5
Marketing management
5
Marketingmanagement
5
Corporate communication
4
Betriebliche Wertschöpfung
3
Bibliometrics
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Bibliometrie
3
Celebrity endorsement
3
Celebrity-Werbung
3
Communication
3
Confidence
3
Firm performance
3
Higher education institution
3
Hochschule
3
Image
3
International competition
3
Internationaler Wettbewerb
3
Personality psychology
3
Persönlichkeitspsychologie
3
Strategic management
3
Strategisches Management
3
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Article
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5
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Article in journal
Aufsatz in Zeitschrift
47
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
3
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English
47
Author
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Melewar, T. C.
Money, Kevin
Balmer, John M. T.
22
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Pfarrer, Michael D.
8
Pollock, Timothy G.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
5
Gardberg, Naomi A.
5
Gatzert, Nadine
5
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Journal of business research : JBR
9
International studies of management and organization
8
Journal of marketing communications
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
The marketing review
3
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Marketing intelligence & planning
2
Australasian marketing journal
1
British journal of management : BJM
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of general management
1
Journal of marketing management : MM
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ECONIS (ZBW)
47
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1
-
10
of
47
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date (oldest first)
1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
3
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
4
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
5
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
8
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
9
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
10
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
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