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~person:"Melewar, T. C."
~person:"Piwinger, Manfred"
~subject:"Brand image"
~subject:"Personality psychology"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Brand image
Personality psychology
Public relations
38
Öffentlichkeitsarbeit
38
Corporate reputation
23
Firmenimage
23
Corporate culture
13
Kommunikation
13
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Investor relations
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Reputation
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Theorie
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Corporate image
4
Persönlichkeitspsychologie
4
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Markenführung
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Melewar, T. C.
Piwinger, Manfred
Kitchen, Philip J.
4
Becker, Kip
3
Foroudi, Pantea
3
Lee, Jung Wan
3
Bergmann, Karin
2
Blumrodt, Jens
2
Cian, Luca
2
Foroudi, Mohammad Mahdi
2
Garay Tamajón, Luis Alfonso
2
Grohs, Reinhard
2
Gupta, Suraksha
2
Heslop, Louise A.
2
Mishra, Manit
2
Mohanty, Seba
2
Moore, Simon
2
Pérez, Andrea
2
Reisinger, Heribert
2
Rodríguez del Bosque, Ignacio A.
2
Skard, Siv
2
Wang, Tao
2
Abdullah, Zulhamri
1
Ali, Moazzam
1
Allen, Chris T.
1
Almeida, Maria da Graça Marques Casimiro
1
Almestarihi, Ra'd
1
Altinigne, Nesenur
1
Amirzade, Nazanin
1
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1
Aumüller, Krista
1
Backhaus, Max
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Bai, Yongqiang
1
Balmer, John M. T.
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Journal of business research : JBR
2
European business review
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
6
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
6
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
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