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~person:"Melewar, T. C."
~subject:"Brand image"
~subject:"Consumer behaviour"
~type:"article"
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Search: subject_exact:"Markenführung"
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Brand image
Consumer behaviour
Brand management
57
Markenführung
57
Markenimage
23
Konsumentenverhalten
20
Brand
15
Corporate reputation
15
Firmenimage
15
Markenartikel
15
Marketing management
12
Marketingmanagement
12
Brand architecture
8
Markenarchitektur
8
Higher education institution
7
Hochschule
7
Corporate culture
5
Reputation
5
Social Web
5
Social web
5
Unternehmenskultur
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
4
Malaysia
4
Welt
4
World
4
Beziehungsmarketing
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Credibility
3
Customer satisfaction
3
Glaubwürdigkeit
3
Kundenzufriedenheit
3
Marketing
3
Place marketing
3
Public relations
3
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27
Aufsatz in Zeitschrift
27
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English
27
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Melewar, T. C.
Loureiro, Sandra Maria Correia
32
Keller, Kevin Lane
29
Phau, Ian
29
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Ko, Eunju
22
Diamantopoulos, Adamantios
21
Guzman, Francisco
21
Japutra, Arnold
20
Khan, Imran
20
Rahman, Zillur
18
Burmann, Christoph
17
Esch, Franz-Rudolf
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Foroudi, Pantea
16
Romaniuk, Jenni
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Kumar, Vikas
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Christodoulides, George
14
Dens, Nathalie
14
King, Ceridwyn
14
Kunkel, Thilo
14
Park, C. Whan
14
Sattler, Henrik
14
De Chernatony, Leslie
13
Fetscherin, Marc
13
Grohmann, Bianca
13
Gupta, Suraksha
13
Sreejesh, S.
13
Swoboda, Bernhard
13
Šerić, Maja
13
Casidy, Riza
12
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Journal of business research : JBR
6
The journal of brand management : an international journal
3
Corporate reputation review
2
European journal of marketing : EJM
2
Journal of strategic marketing
2
The marketing review
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
27
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27
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
3
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
5
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
9
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
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