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~person:"Melewar, T. C."
~subject:"Brand image"
~subject:"Marketing management"
~type:"article"
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Brand image
Marketing management
Brand management
57
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57
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Consumer behaviour
20
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20
Brand
15
Corporate reputation
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15
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30
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Melewar, T. C.
Loureiro, Sandra Maria Correia
27
Keller, Kevin Lane
24
Bang, Nguyen
22
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Phau, Ian
19
Burmann, Christoph
18
Foroudi, Pantea
18
Sarkar, Abhigyan
17
Han, Heesup
16
Ekinci, Yuksel
15
Khan, Imran
15
Ko, Eunju
15
Baumgarth, Carsten
14
Esch, Franz-Rudolf
14
Gupta, Suraksha
14
Merrilees, Bill
14
Veloutsou, Cleopatra
14
Bruhn, Manfred
13
Kumar, Vikas
13
Park, C. Whan
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Šerić, Maja
13
Balmer, John M. T.
12
Christodoulides, George
12
De Chernatony, Leslie
12
Grohmann, Bianca
12
King, Ceridwyn
12
Kitchen, Philip J.
12
MacInnis, Deborah J.
12
Paul, Justin
12
Pelsmacker, Patrick de
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Casidy, Riza
11
Dens, Nathalie
11
Fetscherin, Marc
11
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Journal of business research : JBR
6
The journal of brand management : an international journal
3
Corporate reputation review
2
European journal of marketing : EJM
2
International studies of management and organization
2
Journal of strategic marketing
2
The marketing review
2
Building corporate identity, image and reputation in the digital era
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
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ECONIS (ZBW)
30
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30
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
4
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
7
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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