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~person:"Melewar, T. C."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Konsumentenverhalten
Corporate reputation
41
Firmenimage
41
Public relations
20
Öffentlichkeitsarbeit
20
Brand management
16
Corporate culture
16
Markenführung
16
Unternehmenskultur
16
Reputation
10
Brand architecture
9
Consumer behaviour
9
Markenarchitektur
9
Brand image
8
Markenimage
8
Corporate Social Responsibility
6
Corporate image
6
Corporate social responsibility
6
Corporate identity
5
Marketing management
5
Marketingmanagement
5
Betriebliche Wertschöpfung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Corporate communication
3
Firm performance
3
Higher education institution
3
Hochschule
3
Image
3
International competition
3
Internationaler Wettbewerb
3
Personality psychology
3
Persönlichkeitspsychologie
3
Strategic management
3
Strategisches Management
3
Unternehmenserfolg
3
Value creation
3
Vertrauen
3
Website
3
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Article
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Article in journal
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9
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English
9
Author
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Melewar, T. C.
Foroudi, Pantea
6
Swoboda, Bernhard
5
Han, Heesup
4
Rodríguez del Bosque, Ignacio A.
4
Bang, Nguyen
3
Dennis, Charles
3
Pérez, Andrea
3
Alvarado-Herrera, Alejandro
2
Arli, Denni
2
Berg, Bettina
2
Bezes, Christophe
2
Bhattacharya, C. B.
2
Brunk, Katja H.
2
Caruana, Albert
2
Cham Tat Huei
2
Chen, Yong
2
Cheng Boon Liat
2
Currás-Pérez, Rafael
2
Deb, Madhurima
2
Deitz, George D.
2
Eberle, Luciene
2
Eisingerich, Andreas B
2
Estelami, Hooman
2
Firmansyah, Dian Andi
2
Giovanis, Apostolos
2
Gorostidi-Martinez, Haritz
2
Gupta, Suraksha
2
Hair, Joseph F.
2
Heinberg, Martin
2
Huang, Xuan
2
Huang, Yinghua
2
Huber, Frank
2
Hussain, Shahzeb
2
Hussein, Ananda Sabil
2
Iglesias, Oriol
2
Jang, Soocheong
2
Jullien, Bruno
2
Kaur Ghuman, Mandeep
2
Kim, Jiyoung
2
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Published in...
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Journal of business research : JBR
3
International studies of management and organization
2
Corporate reputation review
1
European business review
1
European journal of marketing : EJM
1
Journal of general management
1
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
4
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
5
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
6
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
8
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
9
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
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