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~person:"Merrilees, Bill"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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Brand management
34
Markenführung
34
Brand image
13
Markenimage
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand
10
Markenartikel
10
Australia
7
Australien
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Beziehungsmarketing
6
Brand architecture
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Markenarchitektur
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Relationship marketing
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Marketing management
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Marketingmanagement
5
Corporate reputation
4
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Führungsstil
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Leadership style
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Luxury goods
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Luxusgüter
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SME
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Merrilees, Bill
Melewar, T. C.
70
Esch, Franz-Rudolf
47
Bang, Nguyen
40
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Baumgarth, Carsten
35
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Keller, Kevin Lane
32
Ko, Eunju
32
De Chernatony, Leslie
30
Foroudi, Pantea
30
Han, Heesup
30
Sattler, Henrik
29
Balmer, John M. T.
28
Gierl, Heribert
28
Gupta, Suraksha
28
Christodoulides, George
26
Burmann, Christoph
25
Guzman, Francisco
25
Veloutsou, Cleopatra
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Wiedmann, Klaus-Peter
24
Fetscherin, Marc
23
Rahman, Zillur
23
Sung, Yongjun
23
Dawes, John
22
Herrmann, Andreas
22
Roper, Stuart
22
Iglesias, Oriol
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
21
Pelsmacker, Patrick de
21
Valette-Florence, Pierre
21
Völckner, Franziska
21
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The journal of brand management : an international journal
10
Journal of business research : JBR
7
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Psychology & marketing
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
3
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
4
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
5
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
6
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
7
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
8
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
9
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
10
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
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