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~person:"Mishra, Abhishek"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Mishra, Abhishek
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AMS review : official publication of the Academy of Marketing Science
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Journal of business research : JBR
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Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
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