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~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"CPI-placement"
~subject:"Eating habit"
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Advertising effects
CPI-placement
Eating habit
Consumer behaviour
13
Konsumentenverhalten
13
Werbewirkung
10
Advertising
6
Children
6
Kinder
6
Product Placement
6
Product placement
6
Werbung
6
persuasion knowledge
6
Brand image
3
Markenimage
3
children
3
Brand management
2
Cognition
2
Ernährungsverhalten
2
Food
2
Internet marketing
2
Kognition
2
Lebensmittel
2
Markenführung
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Online-Marketing
2
Psychology of advertising
2
Social Web
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Social web
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Werbepsychologie
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product placement
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Body weight
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Computerspiel
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Corporate disclosure
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Environmental consciousness
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Functional food
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Funktionelle Lebensmittel
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Gesundheit
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Gesundheitsrisiko
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Green marketing
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Naderer, Brigitte
Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Wansink, Brian
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Burton, Scot
11
Chan, Kara
11
Eisend, Martin
11
Kareklas, Ioannis
11
Thunström, Linda
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Chandon, Pierre
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Bui, M̃y
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Lusk, Jayson L.
9
Mattila, Anna S.
9
Nordström, Jonas
9
Rosengren, Sara
9
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Springer Fachmedien Wiesbaden
1
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International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
11
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Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
2
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
3
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
4
Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte
;
Binder, Alice
;
Matthes, Jörg
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
Saved in:
5
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
6
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
7
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
8
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
9
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
10
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
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