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~person:"Naudé, Peter"
~person:"Woodside, Arch G."
~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
31
Lieferantenmanagement
15
Supplier relationship management
15
Business network
9
Unternehmensnetzwerk
9
Beziehungsmarketing
7
Relationship marketing
7
Scientific method
4
Wissenschaftliche Methode
4
Confidence
3
Empirical method
3
Empirische Methode
3
Firm performance
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USA
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United States
3
Unternehmenserfolg
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3
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English
31
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Naudé, Peter
Woodside, Arch G.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
34
Johnston, Wesley J.
22
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Brennan, Ross
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Christodoulides, George
9
Corsaro, Daniela
9
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Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in business marketing and purchasing
3
Emerald insight
2
Journal of business-to-business marketing
2
Advances in Business Marketing and Purchasing
1
Advances in Business Marketing and Purchasing Ser
1
Business-to-business marketing management : strategies, cases and solutions
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
Journal of business market management : jbm
1
Marketing intelligence & planning
1
Psychology & marketing
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ECONIS (ZBW)
31
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1
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
2
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
3
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
4
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
5
Have your cake and eat it too : achieving scientific legitimacy
Woodside, Arch G.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011822286
Saved in:
6
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
7
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
Saved in:
8
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
9
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
10
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
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