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~person:"Neijens, Peter C."
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Television advertising"
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Search: subject_exact:"Advertising effects"
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Marketingmanagement
Online-Marketing
Television advertising
Advertising effects
11
Werbewirkung
11
Consumer behaviour
4
Fernsehwerbung
4
Konsumentenverhalten
4
Media mix
3
Mediamix-Strategie
3
Corporate disclosure
2
Internet marketing
2
Marketing management
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Print advertising
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Printwerbung
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Product Placement
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Product placement
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Psychology of advertising
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Sponsoring
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Sponsorship
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Unternehmenspublizität
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Advertising
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Auskunftspflicht
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Brand management
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Erfolgsfaktor
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Football
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Fußball
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Information value
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Informationswert
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Interactive media
1
Interaktive Medien
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Magazine
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Magazine ad interactivity
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Magazine publishing
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Neijens, Peter C.
Wilbur, Kenneth C.
21
Pelsmacker, Patrick de
18
Tucker, Catherine
15
Bellman, Steven
14
Sayedi, Amin
13
Jerath, Kinshuk
12
Dens, Nathalie
11
Lewis, Randall A.
11
Pauwels, Koen
11
Russo, Antonio
11
Varan, Duane
11
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Goldfarb, Avi
10
Reijmersdal, Eva A. van
10
Sahni, Navdeep S.
10
Hudders, Liselot
9
Zhu, Yi
9
Chintagunta, Pradeep K.
8
D'Annunzio, Anna
8
Johnson, Garrett A.
8
Penta, Antonio
8
Tucker, Catherine E.
8
Bauer, Hans H.
7
Dwivedi, Yogesh Kumar
7
Fuchs, Wolfgang
7
Jeong, Yongick
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Romaniuk, Jenni
7
Rozendaal, Esther
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Sreejesh, S.
7
Terlutter, Ralf
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Unger, Fritz
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Cutting edge international research
1
Psychology & marketing
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ECONIS (ZBW)
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
5
Special issue: Cross-media effects
Neijens, Peter C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577767
Saved in:
6
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
7
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
Saved in:
8
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
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