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~person:"Nelson, Michelle R."
~subject:"Computerspiel"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Advergames
1
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Nelson, Michelle R.
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
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Hernandez, Monica D.
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Ohkita, Kenichi
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Reijmersdal, Eva A. van
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Storz, Cornelia
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Terlutter, Ralf
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Buijzen, Moniek
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Choi, Yung Kyun
4
Cohendet, Patrick
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4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
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Kim, Sang Jin
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Kim, Yongjae
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Kwak, Dae Hee
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Seo, Yuri
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Teng, Ching-I
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
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Walrave, Michel
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Yoo, Byungjoon
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Allal-Chérif, Oihab
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An, Soontae
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Boschma, Ron
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Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
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Burger-Helmchen, Thierry
3
Cauberghe, Verolien
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Chen, Huan
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
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1
The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae
;
Yoon, Gunwoo
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
Saved in:
2
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
3
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
4
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
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