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~person:"Neslin, Scott A."
~subject:"Einzelhandel"
~subject:"Kundenbindung"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Einzelhandel
Kundenbindung
Beziehungsmarketing
30
Relationship marketing
30
Consumer behaviour
12
Konsumentenverhalten
12
Distribution channel
11
Vertriebsweg
11
Customer value
7
Kundenwert
7
Brand management
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
Retail trade
6
E-commerce
4
Electronic Commerce
4
Estimation
4
Schätzung
4
Brand image
3
Computer-assisted marketing
3
Consumer goods marketing
3
Deutschland
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Event marketing
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Event-Marketing
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Germany
3
IT-gestütztes Marketing
3
Internet
3
Konsumgütermarketing
3
Kundenbindungsprogramm
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Loyalty program
3
Markenimage
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Market segmentation
3
Marketing theory
3
Marketingtheorie
3
Marktsegmentierung
3
Sonderangebot
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Special offers
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Customer acquisition
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Customer analysis
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Datenbank
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Neslin, Scott A.
Gil Saura, Irene
15
Grewal, Dhruv
13
Homburg, Christian
11
Schramm-Klein, Hanna
10
Bijmolt, Tammo H. A.
9
Das, Gopal
9
Bang, Nguyen
8
Bruhn, Manfred
8
Ieva, Marco
8
Kumar, V.
7
Rubio Benito, Natalia
7
Ziliani, Cristina
7
Bauer, Hans H.
6
Chen, Jing
6
Frasquet Deltoro, Marta
6
Lombart, Cindy
6
Pantano, Eleonora
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Coussement, Kristof
5
Devaraj, K.
5
Gustafsson, Anders
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Ritschel, Falk
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shamim, Amjad
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Verhoef, Peter C.
5
Wong, IpKin Anthony
5
Al-Nabhani, Khalid
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
2
Journal of marketing
1
Source
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ECONIS (ZBW)
6
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
3
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
4
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
5
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
6
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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