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~person:"Nickel, Oliver"
~person:"Taheri, Babak"
~subject:"Aufsatzsammlung"
~subject:"Event marketing"
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Aufsatzsammlung
Event marketing
Event-Marketing
10
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
3
Kundenzufriedenheit
3
Tourism
3
Tourism industry
3
Tourismus
3
Tourismuswirtschaft
3
Beziehungsmarketing
2
Experiential marketing
2
Gastgewerbe
2
Hospitality industry
2
Relationship marketing
2
Commercial spaces
1
Computerspiel
1
Consumer Engagement
1
Consumer Experience
1
Consumer motivations
1
Consumer orientation
1
Consumption experience
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer Journeys
1
Deutschland
1
Erfolgsfaktor
1
Erlebnismarketing
1
Esport
1
Event attendance
1
Experience Management
1
Fallstudiensammlung
1
Fandom
1
Gaming
1
Germany
1
Holiday behaviour
1
Hospital
1
Involvement
1
Krankenhaus
1
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Undetermined
5
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Article
5
Book / Working Paper
4
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Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatzsammlung
2
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Sammelwerk
1
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Language
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English
6
German
3
Author
All
Nickel, Oliver
Taheri, Babak
Zanger, Cornelia
32
Drengner, Jan
25
Nufer, Gerd
17
Luppold, Stefan
12
Scheinbaum, Angeline Close
11
Fairley, Sheranne
10
Jahn, Steffen
10
Schmitt, Bernd
9
Holzbaur, Ulrich
8
Bauer, Hans H.
7
Eisermann, Uwe
7
Köhler, Julia
7
Olberding, Julie Cencula
7
Wolf, Antje
7
Bruhn, Manfred
6
Dams, Colja M.
6
Lacey, Russell
6
Page, Stephen J.
6
Cai, Liping A.
5
Finney, R. Zachary
5
Gaus, Hansjörg
5
Getz, Donald
5
Gursoy, Dogan
5
Jackson, Ulrike
5
Pfadenhauer, Michaela
5
Schneider, André
5
Schwertfeger, Marko
5
Untiedt, Jan
5
Winnen, Lothar
5
Wrobel, Alexander
5
Atwal, Glyn
4
Brakus, J. Joško
4
Brunner-Sperdin, Alexandra
4
Burmann, Christoph
4
Bär, Sören
4
Cavicchi, Alessio
4
Connell, Joanne
4
Gedenk, Karen
4
Hadwich, Karsten
4
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Published in...
All
Tourism management perspectives : TMP
2
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of marketing management : MM
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
2
Showing
1
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9
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9
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1
Developing esport tourism through fandom experience at in-person events
Thompson, Jamie
;
Taheri, Babak
;
Scheuring, Florian
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
Saved in:
2
Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
3
Consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
(
ed.
);
Prayag, Girish
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10013209424
Saved in:
4
Generating socially responsible events at ski resorts
Taheri, Babak
;
Thompson, Jamie
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012389822
Saved in:
5
Escape, entitlement, and experience : liminoid motivators within commercial hospitality
Taheri, Babak
;
Farrington, Thomas
;
Gori, Keith
;
Hogg, Gill
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1148-1166
Persistent link: https://www.econbiz.de/10011707992
Saved in:
6
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
7
Eventmarketing : Grundlagen und Erfolgsbeispiele
Nickel, Oliver
(
contributor
)
-
2007
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10004856140
Saved in:
8
Eventmarketing : Grundlagen und Erfolgsbeispiele
Nickel, Oliver
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000660819
Saved in:
9
Eventmarketing : Grundlagen und Erfolgsbeispiele
Nickel, Oliver
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004317484
Saved in:
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