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~person:"Nimako, Simon Gyasi"
~person:"Rahman, Zillur"
~subject:"Relationship marketing"
~subject:"Verkaufsförderung"
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Relationship marketing
Verkaufsförderung
Beziehungsmarketing
6
Brand loyalty
6
Markentreue
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Brand
3
Brand image
3
Internet marketing
3
Markenartikel
3
Markenimage
3
Online-Marketing
3
Social Web
2
Social web
2
Bibliometrics
1
Bibliometrie
1
Brand experience
1
Brand identification
1
Brand satisfaction
1
CSR
1
Consumer brand engagement
1
Consumer engagement
1
Consumer loyalty
1
Corporate Social Responsibility
1
Corporate association
1
Corporate social responsibility
1
Customer brand engagement
1
Customer engagement
1
Customer integration
1
Customer retention
1
Customer satisfaction
1
Customer-brand engagement
1
Electronic Banking
1
Electronic banking
1
Gender
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Geschlecht
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Ghana
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Implicit-explicit loyalty framework
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Nimako, Simon Gyasi
Rahman, Zillur
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rather, Raouf Ahmad
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Hsieh, Sara H.
3
Huang, Shyh-Ming
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Kunkel, Thilo
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
Rubio Benito, Natalia
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Abratt, Russell
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
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African journal of business and economic research : AJBER
1
African journal of economic and management studies : AJEMS
1
Management decision : MD
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
2
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
Yeboah-Asiamah, Eric
;
Quaye, Daniel M.
;
Nimako, Simon Gyasi
- In:
African journal of economic and management studies : AJEMS
7
(
2016
)
1
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011560505
Saved in:
5
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
6
Extending the four-stage brand loyalty framework in African Telecoms
Hinson, Ebo
;
Nimako, Simon Gyasi
;
Zyl, Helena van
; …
- In:
African journal of business and economic research : AJBER
11
(
2016
)
2/3
,
pp. 53-82
Persistent link: https://www.econbiz.de/10011656232
Saved in:
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