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~person:"Nordfält, Jens"
~subject:"Einzelhandel"
~subject:"Marketing"
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Einzelhandel
Marketing
Sales promotion
4
Verkaufsförderung
4
Consumer behaviour
3
Konsumentenverhalten
3
Retail trade
3
Ladengestaltung
2
Store design
2
retailing
2
Beziehungsmarketing
1
Brightness contrast
1
Consumer-Brand relationships
1
Disarray
1
Discounter
1
Discounters
1
Discounting
1
Diskontierung
1
Display
1
Einzelhandelspreis
1
Feature contrast
1
Identity congruence
1
In-store merchandising
1
Low-cost strategy
1
Merchandise
1
Merchandising
1
Niedrigpreisstrategie
1
Preismanagement
1
Pricing strategy
1
Rabatt
1
Rebate
1
Relationship marketing
1
Retail price
1
RyannReynolds-McIlnayaMaureenMorrinbJensNordfält
1
Social discount rate
1
Soziale Diskontrate
1
Visual attention
1
digital display
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discount depth
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goal completion
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in-store technology
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Nordfält, Jens
Kind, Hans Jarle
8
Lang, Ewald
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Chandon, Pierre
4
Gázquez-Abad, Juan Carlos
4
Manning, Gerald L.
4
Mullin, Roddy
4
Natter, Martin
4
Rajagopal
4
Reece, Barry L.
4
Rudanko, Leena
4
Ailawadi, Kusum L.
3
Becker, Tilman
3
Behe, Bridget K.
3
Bradlow, Eric
3
Breugelmans, Els
3
Collins, Thomas L.
3
Faßnacht, Martin
3
Fill, Chris
3
Franses, Philip Hans
3
Gourio, Francois
3
Huchzermeier, Arnd
3
Hutchinson, J. W.
3
Ieva, Marco
3
Johnson, Jeff S.
3
Malshe, Avinash
3
Pantano, Eleonora
3
Rapp, Stan
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Sand, Jan Yngve
3
Sheridan, Marcus
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Adefulu, Adesoga
2
Altamirano, Nelson
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Avdulaj, Jonida
2
Bauer, Hans H.
2
Bech-Larsen, Tino
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Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
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ECONIS (ZBW)
3
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
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