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~person:"Odunga, Mukoswi Robert"
~person:"Yuan, Chunlin"
~subject:"Markenimage"
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Markenimage
Brand image
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Odunga, Mukoswi Robert
Yuan, Chunlin
Brodie, Roderick J.
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Wang, Shuman
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Bahreinizad, Manizheh
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Berenguer Contrí, Gloria
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Inventi impact: retailing & consumer services
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Journal of business research : JBR
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The journal of brand management : an international journal
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AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
2
Relationship between personality, perceived value and behavioral intention of selected electronic brand customers in Kenya
Kibos, Kiprop Eric
;
Odunga, Mukoswi Robert
;
Langat, …
- In:
Research in business and management
7
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012269411
Saved in:
3
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
4
Relatonship bwtween personality, perceived value and behavioral intention of selected electronic brand customers in Kenya
Kibos, Kiprop Eric
;
Odunga, Mukoswi Robert
;
Langat, …
- In:
Inventi impact: retailing & consumer services
(
2020
)
2
,
pp. 79-88
Persistent link: https://www.econbiz.de/10012321179
Saved in:
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