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~person:"Orth, Ulrich R."
~person:"Zhang, Dan"
~subject:"Perception"
~subject:"Product design"
~type_genre:"Article in journal"
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Perception
Product design
Produktgestaltung
11
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8
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8
Packaging
6
Verpackung
5
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3
Kinder
3
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3
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preference
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package design
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Orth, Ulrich R.
Zhang, Dan
Herrmann, Andreas
16
Dell'Era, Claudio
13
Verganti, Roberto
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
Schreier, Martin
7
Tsafarakis, Stelios
7
Chhajed, Dilip
6
Kohli, Rajeev
6
Shahin, Arash
6
Aulōnitēs, Geōrgios I.
5
Elgh, Fredrik
5
Goswami, Mohit
5
Gupta, Surendra M.
5
Haug, Anders
5
Hsu, Yen
5
Hvam, Lars
5
Kumar, Minu
5
Lin, Jun
5
Moreau, C. Page
5
Shamsuzzoha, A. H. M.
5
Thisse, Jacques-François
5
Townsend, Claudia
5
Trischler, Jakob
5
Wrigley, Cara
5
Agard, Bruno
4
Agrawal, Vishal V.
4
Aoussat, Améziane
4
Beckman, Sara L.
4
Boks, Casper
4
Borsato, Milton
4
Brown, Tim
4
Candi, Marina
4
Cautela, Cabirio
4
Chan, Tian Heong
4
Chen, Ying-Ju
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Journal of international consumer marketing
3
Creativity and innovation management
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
11
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1
Service
product
design
and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
2
Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
3
Color versus form : which matters more in children's preferences of package design?
Zhang, Dan
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
Saved in:
4
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Saved in:
5
Industrial designers: are you ready for foreign markets? : assessing designer confidence and prediction accuracy in a transnational marketing context
Zhang, Dan
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 449-463
Persistent link: https://www.econbiz.de/10011454105
Saved in:
6
A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
Saved in:
7
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
8
Marketing-industrial design integration in new product development : the case of China
Zhang, Dan
;
Hu, Peng
;
Kotabe, Masaaki
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 360-373
Persistent link: https://www.econbiz.de/10008991518
Saved in:
9
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
10
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
1
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