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~person:"Ozuem, Wilson"
~type_genre:"Aufsatz im Buch"
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Social Web
8
Social web
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Beziehungsmarketing
4
Luxury goods
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Luxusgüter
4
Relationship marketing
4
Customer retention
3
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Ozuem, Wilson
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Computer-mediated marketing strategies : social media and online brand communities
5
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Leveraging computer-mediated marketing environments
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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1
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
2
Social media and social identity in the millennial generation
Helal, Guida
;
Ozuem, Wilson
- In:
Leveraging computer-mediated marketing environments
,
(pp. 43-82)
.
2019
Persistent link: https://www.econbiz.de/10011971232
Saved in:
3
Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
Saved in:
4
Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
Saved in:
5
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
6
Social media and SMEs in transition countries
Azemi, Yllka
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 114-133)
.
2015
Persistent link: https://www.econbiz.de/10010481707
Saved in:
7
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
8
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
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