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~person:"Papagiannidis, Savvas"
~person:"Waiguny, Martin K. J."
~type_genre:"Aufsatz in Zeitschrift"
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Papagiannidis, Savvas
Waiguny, Martin K. J.
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Ward, Michael R.
6
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ECONIS (ZBW)
7
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1
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
2
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
3
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
4
Play online, work better? : examining the spillover of active learning and transformational leadership
Xanthopoulou, Despoina
;
Papagiannidis, Savvas
- In:
Technological forecasting & social change : an …
79
(
2012
)
7
,
pp. 1328-1339
Persistent link: https://www.econbiz.de/10009667437
Saved in:
5
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.
;
Terlutter, Ralf
;
Zaglia, Melanie E.
- In:
International journal of entrepreneurial venturing
3
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
Saved in:
6
Special issue: I have an avatar therefore i exist
Papagiannidis, Savvas
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003851246
Saved in:
7
Editorial : i have an avatar therefore i exist
Papagiannidis, Savvas
;
Bourlakis, Michael
;
Li, Feng
- In:
Electronic commerce research
9
(
2009
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10003851253
Saved in:
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