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~person:"Patterson, Anthony"
~person:"Watts, Michael W."
~person:"Yang, Xianyi"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing management : MM
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The journal of economic education
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How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
2
Oh, the economics you'll find in Dr. Seuss!
Miller, Ben
;
Watts, Michael W.
- In:
The journal of economic education
42
(
2011
)
2
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009154855
Saved in:
3
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
Saved in:
4
How economists use literature and drama
Watts, Michael W.
- In:
The journal of economic education
33
(
2002
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10001697266
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