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~person:"Paul, Justin"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Werbung
Brand management
18
Markenführung
18
Consumer behaviour
12
Brand image
11
Markenimage
11
Brand
8
Markenartikel
8
Beziehungsmarketing
5
Relationship marketing
5
Luxury goods
4
Luxusgüter
4
Mass prestige
4
Brand equity
3
Satisfaction
3
Zufriedenheit
3
Brand experience
2
Branding
2
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Masstige marketing
2
Service quality
2
brand equity
2
mass prestige
2
Advertising
1
Advertising effects
1
Air passenger transport
1
Air travelers
1
Asia
1
Asien
1
Beschwerdemanagement
1
Brand Evangelism
1
Brand Happiness
1
Brand Perception
1
Brand happiness
1
Brand love
1
Brand passion
1
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Undetermined
12
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Article
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English
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Paul, Justin
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Dens, Nathalie
16
Pelsmacker, Patrick de
16
Veloutsou, Cleopatra
16
Romaniuk, Jenni
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Casidy, Riza
13
Park, C. Whan
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
Johnson, Lester W.
12
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International journal of consumer studies
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
9
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
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