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~person:"Pauwels, Koen"
~person:"Reijmersdal, Eva A. van"
~subject:"Television advertising"
~subject:"Zielgruppe"
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Search: subject_exact:"Recognition test"
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Television advertising
Zielgruppe
Advertising effects
40
Werbewirkung
40
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
15
Internet marketing
13
Online-Marketing
13
Werbung
13
Product Placement
8
Product placement
8
Brand image
7
Children
7
Kinder
7
Markenimage
7
Target group
6
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
VAR model
5
VAR-Modell
5
Brand
4
Computerspiel
4
Fernsehwerbung
4
Markenartikel
4
Social Web
4
Social web
4
Video game
4
Corporate disclosure
3
Lieferantenmanagement
3
Netherlands
3
Niederlande
3
Sponsoring
3
Sponsorship
3
Supplier relationship management
3
Theorie
3
Theory
3
Unternehmenspublizität
3
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Pauwels, Koen
Reijmersdal, Eva A. van
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
12
Bellman, Steven
11
Hudders, Liselot
9
Varan, Duane
9
Bakir, Aysen
8
Buijzen, Moniek
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Rozendaal, Esther
6
Beal, Virginia
5
Bursztyn, Leonardo
5
Grossman, Michael
5
Kent, Robert J.
5
Romaniuk, Jenni
5
Russell, Cristel Antonia
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Ali, Mazhar
4
Cauberghe, Veroline
4
De Jans, Steffi
4
Gierl, Heribert
4
Guitart, Ivan A.
4
Joo, Mingyu
4
Marshall, John
4
Neijens, Peter C.
4
Reinares, Pedro
4
Schweidel, David A.
4
Sharp, Byron
4
Stafford, Marla Royne
4
Terlutter, Ralf
4
Wooley, Brooke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
3
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
4
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
5
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
6
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
7
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
8
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
9
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
10
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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