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~person:"Pawlowski, Suzanne D."
~person:"Rauschnabel, Philipp A."
~subject:"Consumer behaviour"
~subject:"Virtuelle Organisation"
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Pawlowski, Suzanne D.
Rauschnabel, Philipp A.
Flavián Blanco, Carlos
7
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5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
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Lehdonvirta, Vili
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Psychology & marketing
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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1
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ECONIS (ZBW)
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
Virtual goods, real goals : exploring means-end goal structure of consumers in social virtual worlds
Jung, Yoonhyuk
;
Pawlowski, Suzanne D.
- In:
Information & management : the internat. journal of …
51
(
2014
)
5
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010396140
Saved in:
6
Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Jung, Yoonhyuk
;
Pawlowski, Suzanne D.
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2231-2238
Persistent link: https://www.econbiz.de/10010400087
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