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~person:"Pelsmacker, Patrick de"
~person:"Vandenbussche, Hylke"
~type_genre:"Article in journal"
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Belgien
27
Belgium
27
Advertising effects
9
Werbewirkung
9
Consumer behaviour
7
Konsumentenverhalten
7
Fernsehwerbung
5
Television advertising
5
Advertising
4
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Product Placement
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Product placement
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Emotion
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Interactive media
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1972-1086
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Pelsmacker, Patrick de
Vandenbussche, Hylke
Vuchelen, Jozef
53
Rycx, François
35
Valenduc, Christian
23
Van Hulle, Cynthia M.
23
Konings, Jozef
22
Cockx, Bart
21
Van der Linden, Bruno
21
De Borger, Bruno L.
20
Deloof, Marc
19
Schokkaert, Erik
19
Veugelers, Reinhilde
18
Capron, Henri
17
Decoster, André
17
Jegers, Marc
17
Savage, Réginald
17
Sleuwaegen, Leo
17
Heyndels, Bruno
16
Plasman, Robert
16
Pulignano, Valeria
15
Sels, Luc
14
De Witte, Hans
13
Dhyne, Emmanuel
13
Abraham, Filip
12
Fuss, Catherine
12
Mahy, Benoît
12
Tojerow, Ilan
12
De Callataÿ, Etienne
11
Gérard, Marcel
11
Maes, Ivo
11
Pestieau, Pierre
11
Spithoven, André
11
Annaert, Jan
10
Buyst, Erik
10
Heylen, Freddy
10
Moesen, Wim
10
Perelman, Sergio
10
Proost, Stef
10
Thiry, Bernard
10
Van Poeck, André
10
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Belgian journal of operations research, statistics and computer science
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Applied economics
2
Journal of advertising research
2
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of economic policy reform
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Revue d'économie industrielle
1
The Japanese economic review : the journal of the Japanese Economic Association
1
The review of economic studies : RES
1
The world economy : the leading journal on international economic relations
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Tijdschrift voor economie en management
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ECONIS (ZBW)
27
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27
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1
Carry-Along Trade
Bernard, Andrew B.
;
Blanchard, Emily J.
;
Van Beveren, Ilke
- In:
The review of economic studies : RES
86
(
2019
)
2
,
pp. 526-563
Persistent link: https://www.econbiz.de/10012109372
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
4
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
5
Multi-product exporters and the margins of trade
Bernard, Andrew B.
;
Van Beveren, Ilke
;
Vandenbussche, Hylke
- In:
The Japanese economic review : the journal of the …
65
(
2014
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10010425049
Saved in:
6
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
7
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
8
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
9
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 299-318
Persistent link: https://www.econbiz.de/10009423377
Saved in:
10
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
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