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~person:"Pelsmacker, Patrick de"
~subject:"Competition policy"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Marketing
Internet marketing
12
Consumer behaviour
11
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Pelsmacker, Patrick de
White, Lawrence J.
35
Tucker, Catherine
24
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Blair, Roger D.
20
Katsulakos, Giannēs S.
19
Goldfarb, Avi
18
Wise, Michael Owen
18
Budzinski, Oliver
16
Rita, Paulo
16
Šastitko, Andrej E.
16
Avdaševa, Svetlana B.
15
Harrigan, Paul
15
Hüschelrath, Kai
15
Skiera, Bernd
15
Ko, Eunju
14
Nicolaïdes, Phedon A.
14
Bigné Alcañiz, J. Enrique
13
Feinberg, Robert Mark
13
Filieri, Raffaele
13
Ghose, Anindya
13
Harrington, Joseph Emmett
13
Hudders, Liselot
13
Loureiro, Sandra Maria Correia
13
Ross, Thomas W.
13
Werden, Gregory J.
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Haucap, Justus
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Motta, Massimo
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Okumus, Fevzi
12
Pauwels, Koen
12
Shapiro, Carl
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Smith, Katherine Taken
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International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
12
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
3
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
4
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
5
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
6
Digital marketing strategies, online reviews and hotel performance
Pelsmacker, Patrick de
;
Tilburg, Sophie van
;
Holthof, …
- In:
International journal of hospitality management
72
(
2018
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011872689
Saved in:
7
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
8
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
9
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
10
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
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