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~person:"Petersen, J. Andrew"
~person:"Rajagopal"
~subject:"Beziehungsmarketing"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Beziehungsmarketing
Marketing
Customer value
12
Kundenwert
12
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7
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4
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4
Marketing management
3
Marketingmanagement
3
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2
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Aufsatz in Zeitschrift
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8
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Petersen, J. Andrew
Rajagopal
Kumar, V.
23
Ko, Eunju
8
Verhoef, Peter C.
8
Eggert, Andreas
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Venkatesan, Rajkumar
7
Gil Saura, Irene
6
Kim, Kyung Hoon
6
Albadvi, Amir
5
Bradlow, Eric T.
5
Frow, Pennie
5
Gallarza, Martina G.
5
Neslin, Scott A.
5
Saarijärvi, Hannu
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Wiesel, Thorsten
5
Ahn, Jiseon
4
Del Chiappa, Giacomo
4
Fader, Peter
4
Haenlein, Michael
4
Hollebeek, Linda D.
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Sang Jin
4
Koosha, Hamidreza
4
Le Nguyen Hau
4
Leone, Robert P.
4
Malshe, Avinash
4
McColl-Kennedy, Janet R.
4
Ngo, Liem Viet
4
Payne, Adrian
4
Perdue, Richard R.
4
Pfeifer, Phillip E.
4
Rintamäki, Timo
4
Ryals, Lynette
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Economic issues
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business competition and growth : IJBCG
1
International journal of productivity and quality management : IJPQM
1
International journal of services and operations management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Journal of marketing research : JMR
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ECONIS (ZBW)
9
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1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
3
Impact of customer-centric technologies on retail banking
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business competition and …
1
(
2010
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10009727493
Saved in:
4
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
5
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
Saved in:
6
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
7
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
8
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
9
Measuring customer value gaps : an empirical study in the Mexican retail market
Rajagopal
- In:
Economic issues
11
(
2006
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10003325440
Saved in:
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