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~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Customer acquisition"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Customer acquisition
Relationship marketing
Customer value
11
Kundenwert
11
Beziehungsmarketing
10
Consumer behaviour
5
Konsumentenverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
4
Customer profitability
3
Dienstleistungsqualität
3
Marketing management
3
Marketingmanagement
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Service quality
3
Financial services
2
Finanzdienstleistung
2
Measurement
2
Messung
2
Profitability
2
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2
customer profitability
2
Allocation
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1
B-to-B-Marketing
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Bank
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Bankgeschäft
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Banking services
1
Beschwerdemanagement
1
Business-to-business marketing
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Complaint handling
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Complaint management
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Congruence approach
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Contingency framework
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Customer experience
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1
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Aufsatz in Zeitschrift
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11
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English
10
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Petersen, J. Andrew
Sesé, F. Javier
Kumar, V.
22
Ko, Eunju
8
Verhoef, Peter C.
8
Eggert, Andreas
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Venkatesan, Rajkumar
7
Gil Saura, Irene
6
Kim, Kyung Hoon
6
Bradlow, Eric T.
5
Frow, Pennie
5
Gallarza, Martina G.
5
Leone, Robert P.
5
Neslin, Scott A.
5
Saarijärvi, Hannu
5
Schwepker, Charles H. <Jr.>
5
Wiesel, Thorsten
5
Ahn, Jiseon
4
Albadvi, Amir
4
Del Chiappa, Giacomo
4
Fader, Peter
4
Haenlein, Michael
4
Hollebeek, Linda D.
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Sang Jin
4
Le Nguyen Hau
4
McColl-Kennedy, Janet R.
4
Ngo, Liem Viet
4
Payne, Adrian
4
Perdue, Richard R.
4
Pfeifer, Phillip E.
4
Rintamäki, Timo
4
Strandvik, Tore
4
Akter, Shahriar
3
Al Haj Eid, Mohammad Badi’
3
Bai, Billy
3
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Journal of marketing
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
1
Universia business review : UBR
1
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ECONIS (ZBW)
11
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1
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
3
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
4
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
5
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
6
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
7
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
8
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
9
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
10
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
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