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~person:"Piller, Frank T."
~person:"Svensson, Göran"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
76
Relationship marketing
76
Lieferantenmanagement
27
Supplier relationship management
27
Customer satisfaction
23
Kundenzufriedenheit
23
Theorie
22
Theory
22
Mass production
21
Massenproduktion
21
Mass Customization
18
Confidence
16
Vertrauen
16
Mass customization
15
E-commerce
13
Electronic Commerce
13
B-to-B-Marketing
11
Business-to-business marketing
11
Customer integration
11
Deutschland
11
Germany
11
Kundenintegration
11
commitment
10
satisfaction
10
Consumer behaviour
9
Innovation management
9
Innovationsmanagement
9
Konsumentenverhalten
9
trust
9
Arbeitszufriedenheit
8
Betriebliche Wertschöpfung
8
Job satisfaction
8
Value creation
8
Individualism
7
Individualismus
7
relationship marketing
7
Massenfertigung
6
Selling
6
Verkauf
6
coordination
6
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Undetermined
25
Free
7
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Article
49
Book / Working Paper
28
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Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
13
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13
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Working Paper
9
Hochschulschrift
6
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4
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3
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2
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2
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2
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1
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1
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English
48
German
28
Undetermined
1
Author
All
Piller, Frank T.
Svensson, Göran
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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Institution
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Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Julius-Maximilians-Universität Würzburg / Lehrstuhl für Betriebswirtschaftslehre und Industriebetriebslehre
1
Published in...
All
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
9
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
International journal of business excellence
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
International journal of business excellence : IJBEX
2
Journal of business economics : JBE
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
21st century management ; 1
1
African journal of economic and management studies : AJEMS
1
Arbeitspapier des Lehrstuhls für Industriebetriebswirtschaftslehre
1
Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
1
E-Business: Konfiguration und Koordination von Wertschöpfungsketten ; T. 2
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic Services
1
European business review
1
Gabler-Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler-Lehrbuch
1
International Journal of Logistics Economics and Globalisation
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
International journal of technology management : IJTM
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Lehrbuch
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2012), September 19-21, Novi Sad, Serbia
1
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
1
R & D management
1
South African journal of economic and management sciences
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection / Business and Economics
1
Strategisches Wertschöpfungsmanagement in dynamischer Umwelt : Festschrift für Erich Zahn
1
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Source
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ECONIS (ZBW)
76
RePEc
1
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Merwe, Michelle Caroline van der
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
5
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
6
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
7
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
8
Virtue ethics in buyer-supplier relationships : a South African study
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
International journal of business governance and ethics …
15
(
2021
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10012596413
Saved in:
9
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mostert, Pierre
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
4
,
pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Saved in:
10
Antecedents and outcomes of satisfaction in buyer-supplier relationships in South Africa : a replication study
Roberts-Lombard, Mornay
;
Mpinganjira, Mercy
;
Svensson, …
- In:
South African journal of economic and management sciences
20
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011778254
Saved in:
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