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~person:"Pitt, Leyland F."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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19
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19
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7
Online-Marketing
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3
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3
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Aufsatz in Zeitschrift
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Pitt, Leyland F.
Gebauer, Heiko
41
Dwivedi, Yogesh Kumar
37
Hoekman, Bernard M.
36
Kowalkowski, Christian
34
Parida, Vinit
34
Bruhn, Manfred
30
Mattoo, Aaditya
30
Edvardsson, Bo
29
Siciliani, Luigi
28
Kohtamäki, Marko
27
Gallouj, Fai͏̈z
26
Tan, Yong
26
Vrontis, Demetris
26
Doloreux, David
25
Witell, Lars
25
Law, Chun Hung Roberts
24
Zweifel, Peter
24
Costa-Font, Joan
23
Filieri, Raffaele
22
Mention, Anne-Laure
22
Rubalcaba-Bermejo, Luis
22
Whinston, Andrew B.
22
Cheng, T. C. E.
21
Gustafsson, Anders
21
Hajli, Nick
21
Loureiro, Sandra Maria Correia
21
Ruyter, Ko de
21
Adlung, Rudolf
20
Füller, Johann
20
Harrigan, Paul
20
Kumar, Vikas
20
Moshirian, Fariborz
20
Rita, Paulo
20
Walwei, Ulrich
20
Grönroos, Christian
19
Pestieau, Pierre
19
Skiera, Bernd
19
Wirtz, Bernd W.
19
Cremer, Helmuth
18
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Business horizons
6
Journal of financial services marketing : JFSM
3
Psychology & marketing
3
International journal of wine business research : IJWBR
2
International review of entrepreneurship : IRE
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
24
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
3
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
4
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
5
App service : how do consumers perceive the quality of financial service apps on smart devices?
Treen, Emily
;
Pitt, Leyland F.
;
Bredican, John
; …
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10011799595
Saved in:
6
Technology and financial
services
: marketing in times of U-commerce
Morrison, Stacey
;
Pitt, Leyland F.
;
Kietzmann, Jan
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
Saved in:
7
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
8
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
9
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
10
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
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