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~person:"Plassmann, Hilke"
~subject:"Consumer behaviour"
~subject:"Decision theory"
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Consumer behaviour
Decision theory
Neuroscience
13
Neurowissenschaften
13
Konsumentenverhalten
10
Neuroeconomics
6
Neuroökonomie
6
Neuromarketing
5
neuroscience
4
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2
Psychology
2
consumer neuroscience
2
Affective Pain-processing Pathways
1
Attributions and Inference Making
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Behavioral economics
1
Beliefs and Lay Theories
1
Body weight
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Brand
1
Brand management
1
Cognition
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Consumer Neuroscience
1
Decision
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Economic psychology
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English
9
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Plassmann, Hilke
Kenning, Peter
11
Hubert, Anita Mirja
10
Gutjahr, Gert
6
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
Hubert, Marco
4
Küpper, Hans-Ulrich
4
Preilowski, Bruno
4
Bagozzi, Richard P.
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Cerf, Moran
3
Linzmajer, Marc
3
Pozharliev, Rumen
3
Reimann, Martin
3
Venkatraman, Vinod
3
Verbeke, Willem J. M. I.
3
Zaichkowsky, Judith Lynne
3
Agarwal, Sharad
2
Ahlert, Dieter
2
Bechara, Antoine
2
Borawska, Anna
2
Boshoff, Christo
2
Chan, Hang-Yee
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dutta, Tanusree
2
Garcia-Garcia, Manuel
2
Guerreiro, João Pedro Silva Martins
2
Hsu, Ming
2
Huettel, Scott A.
2
Ibáñez-Zapata, José-Ángel
2
Knutson, Brian
2
Krampe, Caspar
2
Krishna, Aradhna
2
Lajante, Mathieu
2
Lee, Nick
2
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Faculty & research / Insead : working paper series
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Organizational research methods : ORM
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
11
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1
Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
Saved in:
3
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
5
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
6
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
7
An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke
;
Mormann, Milica
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
Saved in:
8
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
Saved in:
9
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
Saved in:
10
Neuronale Korrelate von nutzenbasierten Entscheidungen
Plassmann, Hilke
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 165-193)
.
2011
Persistent link: https://www.econbiz.de/10008663303
Saved in:
1
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