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~person:"Rahman, Mohammad M."
~subject:"Kundenintegration"
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Kundenintegration
Beziehungsmarketing
4
Customer integration
4
Relationship marketing
4
Social Web
4
Social media
4
Social web
4
Brand management
3
Consumer behaviour
3
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Curvilinear
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Rahman, Mohammad M.
Füller, Johann
10
Brem, Alexander
9
Hajli, Nick
9
Harrigan, Paul
7
Bilgram, Volker
6
Carlson, Jamie
5
Herstatt, Cornelius
5
Leimeister, Jan Marco
5
Nambisan, Satish
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Shin, Hakseung
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Albuquerque, Paulo
4
Bretschneider, Ulrich
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Chatow, Udi
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Cova, Bernard
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Jamal, Zainab
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Janzik, Lars
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Kamboj, Shampy
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Krcmar, Helmut
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Lu, Yaobin
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Perdue, Richard R.
4
Piller, Frank T.
4
Rahman, Zillur
4
Benbya, Hind
3
Benmiled-Cherif, Héla
3
Berthon, Pierre R.
3
Brodie, Roderick J.
3
Büttgen, Marion
3
Chen, Kay-Yut
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Constantinides, Efthymios
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Dahl, Darren W.
3
Koller, Hans
3
Loureiro, Sandra Maria Correia
3
Malthouse, Edward C.
3
Matzler, Kurt
3
Ogawa, Susumu
3
Paranque, Bernard
3
Pavlidis, Polykarpos
3
Schiavone, Francesco
3
Schögel, Marcus
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Journal of retailing and consumer services
2
Journal of business research : JBR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
2
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
3
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
4
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
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