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~person:"Rahman, Mohammad M."
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Relationship marketing
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Rahman, Mohammad M.
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
10
Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Kamboj, Shampy
6
Rahman, Zillur
6
Rita, Paulo
6
Veloutsou, Cleopatra
6
Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
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Fernandes, Teresa
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Karjaluoto, Heikki
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Kumar, Vikas
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Soutar, Geoffrey N.
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Bilgihan, Anil
4
Bilro, Ricardo Godinho
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Brodie, Roderick J.
4
Bruhn, Manfred
4
Chaker, Nawar N.
4
Filieri, Raffaele
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Gensler, Sonja
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Grégoire, Yany
4
Haenlein, Michael
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Haverila, Kai
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Heinonen, Kristina
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Kalra, Ashish
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Kim, Juran
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Ko, Eunju
4
Luoma-aho, Vilma
4
Malthouse, Edward C.
4
McLaughlin, Caitlin
4
Medury, Yajulu
4
Muhammad Anshari
4
Perdue, Richard R.
4
Popp, Bastian
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Journal of retailing and consumer services
2
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
2
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
3
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
4
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
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