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~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~subject:"Cognition"
~subject:"Luxury goods"
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Cognition
Luxury goods
Consumer behaviour
124
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123
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28
Germany
28
Brand management
24
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24
Mexico
24
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22
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Rajagopal
Wiedmann, Klaus-Peter
Phau, Ian
32
Ko, Eunju
25
Jain, Sheetal
18
Seo, Yuri
18
Septianto, Felix
16
Kapferer, Jean-Noël
15
Valette-Florence, Pierre
15
Han, Heesup
14
Hennigs, Nadine
14
Shukla, Paurav
14
Hyun, Sunghyup Sean
13
Christodoulides, George
12
Amatulli, Cesare
10
Shimul, Anwar Sadat
10
Thaichon, Park
10
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9
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9
Guido, Gianluigi
9
Jain, Varsha
9
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9
Peng, Norman
9
Assenza, Tiziana
8
Bagozzi, Richard P.
8
Cardaci, Alberto
8
Cervellon, Marie-Cécile
8
Espinoza Petersen, Francine
8
Hudders, Liselot
8
Klaus, Philipp
8
Laurent, Gilles
8
Park, Jungkun
8
Shahid, Shadma
8
Sung, Billy
8
Wang, Ying
8
Back, Ki-Joon
7
Chen, Annie Huiling
7
Klarmann, Christiane
7
Michaelidou, Nina
7
Mishra, Sita
7
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Gottfried Wilhelm Leibniz Universität Hannover
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The journal of brand management : an international journal
3
Luxury marketing : a challenge for theory and practice
2
Psychology & marketing
2
Schriftenreihe Marketing, Management
2
The journal of product & brand management
2
International journal of business excellence : IJBEX
1
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The Oxford handbook of luxury business
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ECONIS (ZBW)
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1
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
2
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
3
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
4
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
5
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
6
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
7
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
8
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
9
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
10
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
1
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