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~person:"Rather, Raouf Ahmad"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Customer satisfaction
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
19
Relationship marketing
19
Brand management
11
Kundenzufriedenheit
11
Markenführung
11
Social Web
8
Social web
8
Customer integration
7
Holiday behaviour
7
Kundenintegration
7
Urlaubsverhalten
7
Brand image
6
Dienstleistungsqualität
6
Internet marketing
6
Markenimage
6
Online-Marketing
6
Service quality
6
Tourism marketing
6
Tourismusmarketing
6
Coronavirus
5
Brand loyalty
4
Confidence
4
Customer brand engagement
4
Markentreue
4
Tourism
4
Tourism industry
4
Tourismuswirtschaft
4
Vertrauen
4
Gastgewerbe
3
Hospitality industry
3
Tourismus
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customer engagement
3
customer experience
3
satisfaction
3
Behavioral intention
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Brand
2
Customer engagement
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Aufsatz in Zeitschrift
Konferenzbeitrag
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11
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English
11
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Rather, Raouf Ahmad
Han, Heesup
54
Mattila, Anna S.
24
Prentice, Catherine
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Hyun, Sunghyup Sean
15
Jang, Soocheong
13
Loureiro, Sandra Maria Correia
13
Prayag, Girish
13
Balaji, M. S.
12
Klaus, Philipp
12
Söderlund, Magnus
12
Wu, Luorong
12
Gustafsson, Anders
11
Prybutok, Victor R.
11
Ahn, Jiseon
10
Aksoy, Lerzan
10
Barnes, Donald C.
10
Keiningham, Timothy
10
Kim, Jinkyung Jenny
10
Liu, Chih-Hsing
10
Quach, Sara
10
Amin, Muslim
9
Bang, Nguyen
9
Chua, Bee-Lia
9
Frank, Björn
9
Kim, Woo Gon
9
Prashar, Sanjeev
9
Qu, Hailin
9
Ryu, Kisang
9
Sparks, Beverley
9
Sreejesh, S.
9
Torres, Edwin N.
9
Wei, Wei
9
Xu, Xun
9
Yu, Jongsik
9
Ali, Faizan
8
Buoye, Alexander
8
Gursoy, Dogan
8
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Tourism review
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ECONIS (ZBW)
11
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1
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
2
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
3
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
4
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
5
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
6
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
7
Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
8
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
9
Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
Saved in:
10
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
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