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~person:"Reinartz, Werner J."
~subject:"Kundenwert"
~subject:"Theorie"
~type_genre:"Article in journal"
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Kundenwert
Theorie
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
6
Konsumentenverhalten
6
Customer value
3
Brand
2
Brand management
2
Distance selling
2
Distanzhandel
2
Einzelhandel
2
Lieferantenmanagement
2
Markenartikel
2
Markenführung
2
Retail trade
2
Supplier relationship management
2
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand focus
1
CLV models
1
Causality analysis
1
Content analysis
1
Customer analysis
1
Customer experience
1
Customer focus
1
Customer integration
1
Customer profit prediction
1
Deutschland
1
Digital platform
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Digitale Plattform
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Digitalisierung
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Digitization
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E-commerce
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Earnings call
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Language
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English
3
German
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Reinartz, Werner J.
Kumar, V.
23
Herrmann, Andreas
12
Homburg, Christian
10
Huber, Frank
9
Verhoef, Peter C.
9
Ko, Eunju
8
Venkatesan, Rajkumar
8
Bruhn, Manfred
7
Eggert, Andreas
7
Gil Saura, Irene
7
Heinonen, Kristina
7
Krafft, Manfred
7
Madhani, Pankaj M.
7
Bradlow, Eric T.
6
Fader, Peter
6
Kim, Kyung Hoon
6
Frow, Pennie
5
Gallarza, Martina G.
5
Haenlein, Michael
5
Matzler, Kurt
5
Neslin, Scott A.
5
Petersen, J. Andrew
5
Saarijärvi, Hannu
5
Schweidel, David A.
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Wiesel, Thorsten
5
Ahn, Jiseon
4
Albadvi, Amir
4
Bauer, Hans H.
4
Brodie, Roderick J.
4
Del Chiappa, Giacomo
4
Grönroos, Christian
4
Hennig-Thurau, Thorsten
4
Hollebeek, Linda D.
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Sang Jin
4
Kleinaltenkamp, Michael
4
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Journal of business economics : JBE
1
Journal of marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
2
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
3
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
4
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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