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~person:"Ricard, Line"
~subject:"Electronic Commerce"
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Search: subject_exact:"Relationship marketing"
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Electronic Commerce
Relationship marketing
11
Beziehungsmarketing
8
E-commerce
5
Consumer behaviour
4
Dienstleistungsqualität
4
Konsumentenverhalten
4
Service quality
4
Bank
3
Customer satisfaction
3
Kundenzufriedenheit
3
Banking industry
2
Banks
2
Cognitive mapping
2
Confidence
2
Customer service
2
Dienstleistungssektor
2
Distribution channel
2
Financial services
2
Kundenservice
2
Online relationship quality
2
Service industry
2
Vertrauen
2
Vertriebsweg
2
relationship marketing
2
Chatbot
1
Cognition
1
Cooperative bank
1
Creepiness
1
Customer retention
1
Data protection
1
Datenschutz
1
E-banking
1
Electronic Banking
1
Electronic banking
1
Event marketing
1
Event-Marketing
1
Experiential marketing
1
Experiential predisposition
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Experiment
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Ricard, Line
Piller, Frank T.
12
Wirtz, Bernd W.
10
Leimstoll, Uwe
7
Schumann, Jan Hendrik
7
Stormer, Henrik
7
Chaffey, Dave
6
Hudetz, Kai
6
Theobald, Elke
6
Khosrowpour, Mehdi
5
Meier, Andreas
5
Muther, Andreas
5
Ratten, Vanessa
5
Smith, Alan D.
5
Straker, Karla
5
Thaichon, Park
5
Wrigley, Cara
5
Alioski, Adrian
4
Bauer, Hans H.
4
Civelek, Mustafa Emre
4
Hjort, Klas
4
Konuş, Umut
4
Lihotzky, Nikolai
4
Mangiaracina, Riccardo
4
Moriuchi, Emi
4
Neslin, Scott A.
4
Quach, Sara
4
Reichwald, Ralf
4
Ruyter, Ko de
4
Silberer, Günter
4
Weiber, Rolf
4
Wiedmann, Klaus-Peter
4
Xu, Jun
4
Zhao, Jing
4
Anderl, Eva
3
Angriawan, Arifin
3
Anshu, Kumari
3
Bang, Nguyen
3
Brengman, Malaika
3
Brun, Isabelle
3
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
European journal of marketing : EJM
1
Journal of financial services marketing : JFSM
1
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ECONIS (ZBW)
4
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1
Online relationship quality : testing an integrative and comprehensive model in the banking industry
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 219-246
Persistent link: https://www.econbiz.de/10011633635
Saved in:
2
An integrative model of installed online trust in the financial services industry
Rajaobelina, Lova
;
Ricard, Line
;
Bergeron, Jasmin
; …
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10010497765
Saved in:
3
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
4
E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle
;
Durif, Fabien
;
Ricard, Line
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
Saved in:
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