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~person:"Rod, Michel"
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B-to-B-Marketing
8
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Rod, Michel
Kleinaltenkamp, Michael
68
Backhaus, Klaus
53
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Geiger, Ingmar
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Henneberg, Stephan
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Homburg, Christian
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Lindgreen, Adam
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Voeth, Markus
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Jacob, Frank
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Kowalkowski, Christian
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Baumgarth, Carsten
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Plinke, Wulff
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Sharma, Arun
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Hinterhuber, Andreas
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Ulaga, Wolfgang
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Grewal, Rajdeep
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Lilien, Gary L.
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Pepels, Werner
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Weiber, Rolf
14
Keränen, Joona
13
Belz, Christian
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
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Terho, Harri
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Agnihotri, Raj
11
Ehret, Michael
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Kumar, V.
11
Rangarajan, Deva
11
Snehota, Ivan
11
Strothmann, Karl-Heinz
11
Ahearne, Michael
10
Anderson, James C.
10
Brennan, Ross
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Godefroid, Peter
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La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
Field guide to case study research in business-to-business marketing and purchasing
1
Journal of organizational change management
1
Marketing intelligence & planning
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ECONIS (ZBW)
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1
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
2
Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
;
Deng, Qi
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
Saved in:
3
Exploring the perceived value of social practice theories for business-to-business marketing managers
Lowe, Sid
;
Rod, Michel
;
Kainzbauer, Astrid
;
Hwang, Ki-Soon
- In:
Journal of organizational change management
29
(
2016
)
5
,
pp. 751-768
Persistent link: https://www.econbiz.de/10011619336
Saved in:
4
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
5
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
6
Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
;
Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
Saved in:
7
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
8
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
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