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~person:"Romaniuk, Jenni"
~person:"Srivastava, R. K."
~subject:"Brand management"
~subject:"Fernsehprogramm"
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Brand management
Fernsehprogramm
Advertising effects
22
Werbewirkung
22
Markenführung
13
Advertising
10
Werbung
10
Consumer behaviour
9
Konsumentenverhalten
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Fernsehwerbung
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Television programme
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Emerging economies
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Marketing management
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Marketingmanagement
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Product Placement
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Schwellenländer
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Television
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Verkaufsförderung
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brand recall
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purchase intentions
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Measurement
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Romaniuk, Jenni
Srivastava, R. K.
Pelsmacker, Patrick de
16
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
7
Matthes, Jörg
7
Erfgen, Carsten
6
Gierl, Heribert
6
Septianto, Felix
6
Sreejesh, S.
6
Vashisht, Devika
6
Bellman, Steven
5
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Russell, Cristel Antonia
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Baxter, Stacey M.
4
Burmann, Christoph
4
Cauberghe, Verolien
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Naderer, Brigitte
4
Natarajan, Thamaraiselvan
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
Baack, Daniel W.
3
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Journal of advertising research
3
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of marketing communications
2
Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of comparative management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
17
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1
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
3
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
4
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
5
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
7
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
8
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
9
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
10
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
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