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~person:"Romaniuk, Jenni"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
26
Brand management
22
Markenführung
22
Brand image
15
Markenimage
15
Brand
13
Markenartikel
13
Advertising effects
10
Werbewirkung
10
Viral marketing
9
Virales Marketing
9
Advertising
6
Werbung
6
Word of mouth
5
Großbritannien
4
Internet marketing
4
Market research
4
Marketing management
4
Marketingmanagement
4
Marktforschung
4
Measurement
4
Messung
4
Online-Marketing
4
United Kingdom
4
Australia
3
Australien
3
Beziehungsmarketing
3
Fernsehwerbung
3
Fundraising
3
Relationship marketing
3
Television advertising
3
USA
3
United States
3
WOM
3
Brand awareness
2
Brand loyalty
2
Charitable organization
2
Charity
2
China
2
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17
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Article
26
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Aufsatz in Zeitschrift
Article in journal
26
Aufsatz im Buch
2
Book section
2
Reprint
2
Language
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English
26
Author
All
Romaniuk, Jenni
Han, Heesup
69
Mattila, Anna S.
50
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
36
Phau, Ian
36
Hollebeek, Linda D.
35
Vrontis, Demetris
35
Ko, Eunju
33
Gierl, Heribert
32
Walsh, Gianfranco
32
Dwivedi, Yogesh Kumar
30
Grewal, Dhruv
30
Pelsmacker, Patrick de
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Sarkar, Abhigyan
27
Bagozzi, Richard P.
26
Klaus, Philipp
26
Kumar, V.
26
Prentice, Catherine
26
Swoboda, Bernhard
26
Verhoef, Peter C.
26
Dens, Nathalie
25
Herrmann, Andreas
25
Khare, Arpita
25
Laroche, Michel
25
Balaji, M. S.
24
Japutra, Arnold
24
Paul, Justin
24
Sreejesh, S.
24
Filieri, Raffaele
23
Ko, Yong Jae
23
Quach, Sara
23
Wiedmann, Klaus-Peter
23
Wong, IpKin Anthony
23
Park, Jungkun
22
Rajagopal
22
Hyun, Sunghyup Sean
21
Jang, Soocheong
21
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Australasian marketing journal
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
International journal of market research
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
European journal of marketing
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of targeting, measurement and analysis for marketing
1
The journal of asset management
1
The journal of product & brand management
1
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ECONIS (ZBW)
26
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1
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
2
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
3
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
4
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
5
Examining pareto law across department store shoppers
Tanusondjaja, Arry
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 581-596
Persistent link: https://www.econbiz.de/10014368515
Saved in:
6
The stability and sales contribution of heavy-buying housholds
Romaniuk, Jenni
;
Wight, Samuel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10011294155
Saved in:
7
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
8
Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
9
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
10
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
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