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~person:"Rubio Benito, Natalia"
~source:"econis"
~subject:"Handelsmarke"
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Search: subject:"Brand"
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Handelsmarke
Brand management
11
Markenführung
11
Consumer behaviour
10
Konsumentenverhalten
10
Store brand
9
Beziehungsmarketing
8
Relationship marketing
8
Brand
6
Brand image
6
Einzelhandel
6
Markenartikel
6
Markenimage
6
Retail trade
6
Brand loyalty
4
Markentreue
4
Social Web
4
Social web
4
Spain
4
Spanien
4
Destination management
3
Destinationsmanagement
3
Holiday behaviour
3
Internet marketing
3
Online-Marketing
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
3
Website
3
Credibility
2
Destination brand
2
Destination social media
2
Destination website
2
Glaubwürdigkeit
2
Market share
2
Marktanteil
2
Product quality
2
Produktqualität
2
1996-2000
1
Betriebliche Wertschöpfung
1
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Article
9
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Article in journal
8
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8
Conference paper
2
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2
Aufsatz im Buch
1
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1
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English
9
Author
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Rubio Benito, Natalia
Olbrich, Rainer
21
Gázquez-Abad, Juan Carlos
16
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Greenhalgh, Christine
12
Martínez-López, Francisco J.
12
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
11
Martos-Partal, Mercedes
11
Steenkamp, Jan-Benedict E. M.
11
Deleersnyder, Barbara
10
Sattler, Henrik
10
Yagüe Guillén, María Jésus
10
Ahlert, Dieter
9
Bruhn, Manfred
9
Geyskens, Inge
9
Grewe, Gundula
8
Gómez-Suárez, Mónica
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Dubé, Jean-Pierre
7
Braun, Daniela
6
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
González-Benito, Óscar
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Kenning, Peter
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Rogers, Mark
6
Rossi, Peter E.
6
Réquillart, Vincent
6
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Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business research quarterly : BRQ
1
European journal of marketing : EJM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
2
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store
brand
name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
3
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
4
Understanding
brand
loyalty of the store
brand
's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
5
Re-thinking the relationship between store
brand
attitude and store
brand
loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
6
Alternative panel models to evaluate the store
brand
market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
7
Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia
;
Vilaseñor, Nieves
;
Yagüe …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
Saved in:
8
Store
brand
management and channel dependence: a model from the manufacturer's perspective
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003653616
Saved in:
9
Expert quality evaluation and price of store vs. manufacturer brands: an analysis of the Spanish mass market
Méndez, José Luis
;
Oubiña, Javier
;
Rubio Benito, Natalia
- In:
Journal of retailing and consumer services
15
(
2008
)
3
,
pp. 144-155
Persistent link: https://www.econbiz.de/10003699343
Saved in:
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