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~person:"Ruiz Mafe, Carla"
~subject:"Emotion"
~subject:"Internet marketing"
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Emotion
Internet marketing
Viral marketing
6
Virales Marketing
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Online-Marketing
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Consumer behaviour
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4
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4
Social web
4
Online reviews
3
Online retailing
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Cognition
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Dienstleistungsqualität
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Dual-processing theory
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Emotions
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Eye-tracking
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Fuzzy-set qualitative comparative analysis
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Heuristic-systematic processing model
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Instagram
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Motivation
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Perceived helpfulness
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Ruiz Mafe, Carla
Law, Chun Hung Roberts
13
Bigné Alcañiz, J. Enrique
9
Loureiro, Sandra Maria Correia
9
Duan, Wenjing
8
Li, Hengyun
8
Yin, Dezhi
8
Fan, Weiguo
7
Kim, Jong Min
7
Mariani, Marcello M.
7
Tan, Yong
7
Xie, Karen L.
7
Zhang, Han
7
Filieri, Raffaele
6
Liu, Yong
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Wu, Luorong
6
Xiang, Zheng
6
Zhang, Zili
6
Adena, Maja
5
Akram, Umair
5
Balaji, M. S.
5
Bilgihan, Anil
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Fong, Lawrence Hoc Nang
5
Gopinath, Shyam
5
Gu, Bin
5
Hager, Anselm
5
Karjaluoto, Heikki
5
Law, Rob
5
Liang, Sai
5
Mattila, Anna S.
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Journal of business research : JBR
2
Business research quarterly : BRQ
1
International journal of advertising : the review of marketing communications
1
Journal of destination marketing & management
1
Service business
1
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ECONIS (ZBW)
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
2
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
3
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
4
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
5
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
6
The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
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