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~person:"Saarijärvi, Hannu"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Saarijärvi, Hannu
Kuusela, Hannu
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Plangger, Kirk
3
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2
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Kleindienst, Dominikus
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Montecchi, Matteo
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The international review of retail, distribution and consumer research
2
International journal of consumer studies
1
Marketing intelligence & planning
1
The journal of services marketing
1
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ECONIS (ZBW)
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From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
2
Examining consumer food waste through grocery retailers'
customer
data
: segments and practical implications
Närvänen, Elina
;
Mesiranta, Nina
;
Saarijärvi, Hannu
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1273-1290
Persistent link: https://www.econbiz.de/10014325939
Saved in:
3
Unlocking the transformative potential of
customer
data
in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
4
Reverse use of
customer
data
: implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
5
Customer relationship management : the evolving role of
customer
data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
Saved in:
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