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~person:"Samli, A. Coskun"
~subject:"Cultural identity"
~subject:"Globalisierung"
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Samli, A. Coskun
Mooij, Marieke K. de
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International marketing ; Vol. 2
2
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ECONIS (ZBW)
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1
International Consumer Behavior in the 21st Century : Impact on Marketing Strategy Development
Samli, A. Coskun
-
2013
possible. As a result,
international
marketing
is more important now than ever before. In this book, Josh Samli explores the … with both privileged and non-privileged consumers. Any company dealing with
international
marketing
must learn how to …
Persistent link: https://www.econbiz.de/10014016306
Saved in:
2
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
3
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
4
In search of an equitable, sustainable globalization : the bittersweet dilemma
Samli, A. Coskun
-
2002
Persistent link: https://www.econbiz.de/10001663429
Saved in:
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