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~person:"Saren, Michael"
~subject:"Aesthetics"
~subject:"Brand management"
~subject:"Marketing theory"
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Aesthetics
Brand management
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Marketingtheorie
20
Critical Management Studies
6
Critical management studies
6
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3
Kritik
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Philosophy of science
3
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marketing theory
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Relationship marketing
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20
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Saren, Michael
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
43
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
27
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
20
Grönroos, Christian
19
Keller, Kevin Lane
16
Kuß, Alfred
16
Bruhn, Manfred
15
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Homburg, Christian
14
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Wierenga, Berend
11
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Meffert, Heribert
10
Pepels, Werner
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
Armstrong, Gary
9
Baker, Michael John
9
Cova, Bernard
9
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing theory
2
The Oxford handbook of critical management studies
2
Expanding disciplinary space : on the potential of critical marketing
1
Journal of marketing management : MM
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing theory : a student text
1
The SAGE handbook of marketing theory
1
The SAGE handbook of social marketing
1
The development of critical perspectives in marketing
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ECONIS (ZBW)
20
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1
Marketing graffiti : the writing on the wall
Saren, Michael
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672165
Saved in:
2
Critical marketing : defining the field
Saren, Michael
(
ed.
);
Maclaran, Pauline
(
ed.
); …
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011754302
Saved in:
3
Marketing theory : a student text
Baker, Michael John
(
ed.
);
Saren, Michael
(
ed.
)
-
2016
-
3rd edition
Persistent link: https://www.econbiz.de/10011553803
Saved in:
4
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic ; commentary
Saren, Michael
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 203-208)
.
2013
Persistent link: https://www.econbiz.de/10010199640
Saved in:
5
Reconceptualizing resources : a critique of service-dominant logic
Campbell, Norah
;
O’Driscoll, Aidan
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10010227830
Saved in:
6
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
7
Critical marketing : theoretical underpinnings
Saren, Michael
- In:
The SAGE handbook of social marketing
,
(pp. 95-106)
.
2011
Persistent link: https://www.econbiz.de/10009380704
Saved in:
8
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
9
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
10
Marketing theory : a student text
Baker, Michael John
(
ed.
);
Saren, Michael
(
contributor
)
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003909792
Saved in:
1
2
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