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~person:"Sattler, Henrik"
~subject:"Brand"
~subject:"United Kingdom"
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Search: subject_exact:"Kaufentscheidung"
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Brand
United Kingdom
Consumer behaviour
27
Konsumentenverhalten
27
Markenartikel
12
Brand image
8
Brand management
8
Conjoint analysis
8
Conjoint-Analyse
8
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8
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8
Theorie
8
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8
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5
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5
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5
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4
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Price elasticity
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3
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Sattler, Henrik
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Grunert, Klaus G.
16
Bang, Nguyen
15
Fetscherin, Marc
15
Fournier, Susan
15
Romaniuk, Jenni
15
Diamantopoulos, Adamantios
14
Griffith, Rachel
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Propper, Carol
13
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Shukla, Paurav
12
Veloutsou, Cleopatra
12
Bronnenberg, Bart J.
11
Ekinci, Yuksel
11
Guzman, Francisco
11
Huber, Frank
11
Seiler, Stephan
11
Baumgartner, Bernhard
10
De Chernatony, Leslie
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Trinh, Giang
10
Bagozzi, Richard P.
9
Bogomolova, Svetlana
9
Boztuğ, Yasemin
9
Dennis, Charles
9
Elliott, Richard
9
Han, Heesup
9
Herrmann, Andreas
9
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Conjoint measurement : methods and applications
3
Schmalenbach business review : sbr
2
Conjoint measurement : methods and applications ; with 91 tables
1
Essays on the effects of brand names and prices on consumer behavior
1
Innovation und Absatz
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
13
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1
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
2
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
Saved in:
3
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
4
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
5
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
6
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Völckner, Franziska
;
Sattler, Henrik
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
Saved in:
7
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
Saved in:
8
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
9
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
10
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 47-66)
.
2003
Persistent link: https://www.econbiz.de/10001997462
Saved in:
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