Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Vithala R. Rao and Henrik Sattler
| Year of publication: |
2003
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|---|---|
| Authors: | Rao, Vithala R. ; Sattler, Henrik |
| Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 47-66
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| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Preiselastizität | Price elasticity | Allokation | Allocation | Markenartikel | Brand | Signalling |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001997462