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~person:"Schreier, Martin"
~subject:"Aesthetics"
~subject:"Innovation management"
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Aesthetics
Innovation management
Product design
8
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4
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Schreier, Martin
Dell'Era, Claudio
9
Verganti, Roberto
9
Chan, Tian Heong
7
Sosa, Manuel
7
Mihm, Jürgen
6
Townsend, Claudia
6
Ulrich, Karl T.
5
Wrigley, Cara
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Brenner, Walter
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Dahl, Darren W.
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Cautela, Cabirio
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Chen, Steven
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Ehrlenspiel, Klaus
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Hagtvedt, Henrik
3
Herrmann, Andreas
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Hsu, Yen
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Kavadias, Stylianos
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Kirillova, Ksenia
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Le Masson, Pascal
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Lenfle, Sylvain
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Luo, Jianxi
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Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research
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ECONIS (ZBW)
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Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
2
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
3
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
4
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
Saved in:
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