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~person:"Schulten, Matthias Bernhard"
~person:"Zhuang, Guijun"
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Search: subject_exact:"Distribution channel"
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Distribution channel
18
Vertriebsweg
18
China
7
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
4
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English
12
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Schulten, Matthias Bernhard
Zhuang, Guijun
Yan, Ruiliang
25
Schögel, Marcus
22
Schramm-Klein, Hanna
19
Anderson, Erin
18
Heinemann, Gerrit
18
Neslin, Scott A.
18
Zaccour, Georges
18
Coughlan, Anne T.
17
Liu, Yunchuan
17
Chen, Ying-Ju
16
Verhoef, Peter C.
15
Ahlert, Dieter
14
Cebollada, Javier
14
Stern, Louis W.
14
Karray, Salma
13
Pei, Zhi
13
Chen, Jing
12
Jerath, Kinshuk
12
Rosenbloom, Bert
12
Cai, Gangshu
11
Choi, Tsan-Ming
11
Cui, Tony Haitao
11
Li, Guo
11
Liang, Liang
11
Niu, Baozhuang
11
Sethi, Suresh
11
Shankar, Venkatesh
11
Tomczak, Torsten
11
Verboven, Frank
11
Cheng, T. C. E.
10
Hudetz, Kai
10
Ingene, Charles A.
10
Jiang, Baojun
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Schröder, Hendrik
10
Sigué, Simon Pierre
10
Taboubi, Sihem
10
Zhang, Jie
10
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PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft
1
PricewaterhouseCoopers GmbH
1
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Journal of business-to-business marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Handbuch Multi-Channel-Marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
The journal of business & industrial marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
18
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1
Active or passive? : examination of dependency behavior in marketing channels in China
Wei, Ruifeng
;
Zhuang, Guijun
;
Pang, Fanglan
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10014454760
Saved in:
2
Impact of contract specificity and enforcement on channel opportunism and conflict
Wei, Ruifeng
;
Zhuang, Guijun
;
Li, Sihan
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 197-209
Persistent link: https://www.econbiz.de/10013359019
Saved in:
3
Building channel power : the role of IT resources and information management capability
Zhang, Tao
;
Wang, Xinchun
;
Zhuang, Guijun
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1217-1227
Persistent link: https://www.econbiz.de/10011802844
Saved in:
4
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
5
Inquiry and review of dependence in marketing channels : an economics of exchange approach
Zhuang, Guijun
;
Herndon, Neil C.
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011435912
Saved in:
6
Relational norms and collaborative activities : roles in reducing opportunism in marketing channels
Zhou, Yin
;
Zhang, Xubing
;
Zhuang, Guijun
;
Zhou, Nan
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011286965
Saved in:
7
Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun
;
Herndon, Neil C.
;
Zhou, Nan
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
Saved in:
8
Markenführung in Mehrkanalsystemen
Schulten, Matthias Bernhard
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 515-529)
.
2013
Persistent link: https://www.econbiz.de/10009780073
Saved in:
9
Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis
;
Schögel, Marcus
;
Schulten, Matthias …
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 368-379
Persistent link: https://www.econbiz.de/10009541780
Saved in:
10
Impact of relationship marketing orientation on the exercise of interfirm power and relational governance in marketing channels : empirical evidence from China
Zhuang, Guijun
;
Zhang, Xubing
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
4
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009404738
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