//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schumann, Jan Hendrik"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Internet marketing
11
Online-Marketing
11
E-commerce
6
Electronic Commerce
6
Beziehungsmarketing
5
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Online retailing
4
Online-Handel
4
Werbewirkung
4
Digitalisierung
3
Digitization
3
Distribution channel
3
Target group
3
Vertriebsweg
3
Zielgruppe
3
B-to-B-Marketing
2
Business-to-business marketing
2
Digitale Dienste
2
Innovation adoption
2
Innovationsakzeptanz
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Multichannel
2
Multichannel strategy
2
Online advertising
2
Social Web
2
Social web
2
Supplier relationship management
2
Web-based service
2
digital sales channels
2
digitalization
2
Advertising planning
1
Attribution
1
Austauschtheorie
1
Bibliometrics
1
Bibliometrie
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatzsammlung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Language
All
English
5
Author
All
Schumann, Jan Hendrik
Harrigan, Paul
11
Hollebeek, Linda D.
8
Conduit, Jodie
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Rather, Raouf Ahmad
4
Shah, Dharmesh
4
Sohail, M. Sadiq
4
Soutar, Geoffrey N.
4
Straker, Karla
4
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of retailing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
2
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
3
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
4
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
5
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->