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~person:"Schweidel, David A."
~subject:"Virales Marketing"
~subject:"Web 2.0 technologies"
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Virales Marketing
Web 2.0 technologies
Internet marketing
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Online-Marketing
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Social Web
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Social web
11
Consumer behaviour
6
Konsumentenverhalten
6
Viral marketing
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social media
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Brand management
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Markenführung
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Bayesian estimation
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advertising
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online word-of-mouth
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social TV
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television
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Artificial intelligence
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Schweidel, David A.
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Scott, David Meerman
7
Xie, Karen L.
7
Filieri, Raffaele
6
Gu, Bin
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Tan, Yong
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Gopinath, Shyam
5
Hager, Anselm
5
Law, Rob
5
Mariani, Marcello M.
5
Nair, Harikesh
5
Phua, Joe
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Rita, Paulo
5
Ruiz Mafe, Carla
5
Schuckert, Markus
5
Verma, Sanjeev
5
Whinston, Andrew B.
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Wu, Luorong
5
Xiang, Zheng
5
Zhou, Wenqi
5
Balaji, M. S.
4
Bilgihan, Anil
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
2
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
3
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
4
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
5
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
6
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
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